To What Extent Does Leadership Influence The Market Performance Of Companies?

To What Extent Does Leadership Influence The Market Performance Of Companies?

Question

To What Extent Does Leadership Influence The Market Performance Of Companies?

Answer Solution

The Effect of Leadership on a Business’s Performance in the Market
How much does a company’s performance in the market depend on its leadership? Explore the 2013 Fast 100 companies list from Business Review Weekly to find an answer to this question.

The list can be found here: https://www.brw.com.au/lists/fast-100/2013/ Determine the extent to which leadership is accountable for market performance by researching and analyzing some (or all) of the companies on the list.

There must be at least 15 sources from academic journals. Please ensure that you carefully read and adhere to the instructions.

In the introduction, please clearly establish an argument. In addition, please include your hypothesis and results in the conclusion.

The Fast 100 companies list from Business Review Weekly magazine for 2013 includes the top three, middle three, and bottom three companies.

To answer the question and support your findings and opinions, you will need to conduct sufficient research on these companies and their leaders.

You can use some of the articles below, but you will need to conduct additional research on your own. Reference: Harvard; number of references: 20, word count: 2500.

Hire a professional assignment and essay writer to complete your academic assessments.

Flexible rates that fit everyone’s budget. Introduction Leadership is very important for a company’s performance and survival (Asghar, 2011). In order to effectively market the company’s products and services, leaders in the organization play a crucial role in the marketing decision-making process and the adoption of marketing strategies (Timothy, 2011; 2013 Jaroslav).

Companies are able to achieve outcomes that are related to environmental, legal, organizational, and other constraints thanks to the restrictive executive choice of leadership. Leadership has a significant and symbolic impact on the performance of businesses as a whole.

A hypothesis for the given paper is developed regarding the impact of leadership on companies’ marketing performance: Which leadership practices have a significant impact on a company’s marketing performance? Several companies from the Business Review Weekly List of 2013 have been used as examples to test this hypothesis.

Companies at the top, middle, and bottom of this list are chosen to assess the impact of leadership on marketing performance.

The role of leadership in a company’s marketing performance Companies’ success in achieving the best marketing performance in the market is admired today because companies’ leaders serve as role models. Because of their balanced and ethical behavior, the leaders of these businesses are valued assets.

When it comes to the company’s marketing performance, leaders have specific responsibilities to direct managers and employees.

These positions enable the establishment of a unified or shared objective for the business and its employees.
For better coordination at work, the leader should support and buy in with his or her partner.

To improve the quality of work, the leader should always encourage others to work ethically.

The leader always tells his or her followers how to make the most of the resources they have at their disposal. Last but not least, leaders always find fulfillment in their work through total dedication, commitment, passion, and a positive attitude (Ferrell, Hartline, 2012).

The level of performance of the organization is explained by the quality of the leadership.

The sustainable marketing leadership model identifies the main components of effective leadership (Yang, 2008).

These components include integrated planning, controllership, strategic vision, managing employee and manager performance, and the ability to direct and constrain marketing decisions.

They are able to perform these roles thanks to a variety of factors.

These factors include their unmistakable method of operation, creativity, successful financial results, and extensive market and product knowledge and experience.
custome-assignment-help-services In addition, effective leadership in marketing and organizational performance relies heavily on an understanding of market positioning (Samanta, 2014).
The leadership’s ineffectiveness is caused by a variety of factors. Lack of strategic clarity regarding future objectives, which has an impact on their performance, is one example of these factors. In addition, dishonesty is a characteristic of ineffective leadership. According to Kouzes and Posner (2009), the organization’s poor performance can be attributed to a variety of factors, including a lack of understanding of markets and their positioning, a failure to adapt to business changes, and many others.

The Effect of Leadership on the Marketing Performance of Three Leading Companies AussieCommerce AussieCommerce is one of the largest e-commerce brands.

It has also earned the prestigious title of being the company that is growing the fastest in Australia, according to BRW.

In the financial year 2012-13, the company generated $43.1 million in revenue, which is almost double the $24.3 million it generated in the previous year (BRW Fast 100 2013, 2014).

Adam Schwab, the CEO of the company, is responsible for the business leadership efforts that led to the company’s remarkable growth and marketing performance.

Early this year, under his direction, the company purchased exclusive luxury online retailer brands from APN News & Media for $42 million in cash and an 8 percent stake in AussieCommerce (Pell, 2014).

The company’s market value has increased significantly as a result of this, as the new website will bring in approximately $40 million annually and 2.4 million new customers.

The company’s sales have increased from $43 million to $165 million, according to forecasts, and it continues to innovate. Additionally, it will lessen the company’s reliance on group buying arrangements made through Cudo from Mi9; It had purchased the year before.

For AussieCommerce, this is the seventh e-commerce website and fourth acquisition in recent years.

Additionally, the company aimed at public listing in light of the recent floats of rival retailers DealsDirect and iBuy (Hutchiston, 2014).

The company has achieved high growth and market performance as a result of all these initiatives taken under the CEO’s direction.
According to the BRM list of fast 100 companies, Schnitz Schnitz is the second largest company in Australia.

The first location of the company, which specializes in lodging and fast food, was a schnitzel restaurant in 1975.

The obscure restaurant has become one of Australia’s largest fast food chains under the direction of Roman, Tom, and Andrew Dyduk, who are also the company’s chief executive officers (BRW Fast 100 2013, 2014).

The company aims to have 500 locations across Australia (Fast 100 2013:) with 11 locations in Melbourne and a group turnover of $16 million in the 2012-2013 fiscal year, which was five times higher than the turnover in the previous fiscal year. 2 Schnitz (2014) The leaders make extensive use of social media and the internet to spread the word about their brand.

They also place a strong emphasis on quality and innovation in order to win over customers and remain competitive.
essay-writing-help The successful leadership of the CEOs at Schnitz, who have placed an emphasis on quality and innovation, has contributed to the company’s high market value. The company’s high-quality food products, which are prepared with nutrition and quality in mind, have gained popularity among customers (Schnitz stands out in the fast food market, 2014).

The restaurant’s philosophy of serving food that is made by hand and cooked by hand has helped it gain a good reputation in the market and the respect of its patrons.

According to Schnitz stands out in the fast food market, 2014, the company’s leaders emphasize a positive attitude, a willingness to learn, a penchant for hard work, dedication, and enthusiasm as the primary drivers that have contributed to its success.
According to the BRW’s list of Australia’s fastest companies, Drilltechniques ranks third in terms of performance.

The company is in the business of making drilling equipment.

As exploration is the first thing to be put on hold during difficult times, the industry in which the company operates is most susceptible to recession (BRW Fast 100 2013, 2014).

However, despite the difficult economic conditions and fierce competition, the company’s CEO Cameron Gaylard’s leadership and entrepreneurial skills have allowed it to survive in the market and continue to be a highly competitive and successful business.
In 2012-2013, the business generated $7.34 million in revenue, representing a growth of 182% over the previous fiscal year (Fast 100 2013: 3. 2014, Drilltechniques).

By expanding into new business ventures like import grouting equipment sales, investment in the oil and gas market, resource harvesting, and deposit exploration, the company has been able to survive difficult times.

Gaylard’s leadership and innovative abilities have made this possible (Fast 100 2013: 3. 2014, Drilltechniques).

BigAir Group Limited’s CEO and Executive Director, Jason Ashton, is responsible for the company’s marketing performance.

He is one of the company’s main co-founders. Jason Ashton, who is also an expert in wireless broadband access networks, started the business in 2002.

Since he founded the business, it has grown steadily and reached new heights.

According to the perception of the market, the company’s growth has been moderate due to the presence of numerous other competitors operating in the same sector (BigAir, 2014). It is slowly taking over the market because the services and products it offers are also offered by its rival. As a result, it is expanding at a moderate pace.
One of the company’s leaders, Jason Ashton, took a number of steps to help the business grow and make a lot of money.

Its most important marketing strategy is to offer fixed wireless broadband solutions to Australian businesses and campus environments. It also offers retailers and national organizations private data links, which is an innovative feature.

According to Yoo (2014), the company also decided to outsource internet services in the tertiary student housing market as a marketing innovation.

According to Nguyen, and Johnsan (2007), the company will soon reach new heights as a result of these marketing innovations implemented by Jason.
Bulletproof Networks Anthony Woodward is the CEO of the Bulletproof Group Ltd.

He is one of the leaders and co-founders of bulletproof networks sample-assignment-help-services-students-assignment-help He is one of the company’s most prominent leaders and has significantly contributed to the business’s expansion and development.

He has taken a number of steps to propel the business to new heights of success.

The company faced stiff competition from numerous rivals in the market. Bulletproof is a typical business with standard products and marketing strategies.

As a result, both the revenue generated and the growth rates are moderate.
The business intends to implement a number of marketing strategies that will assist it in accelerating growth and maximizing profits.

The decision to launch a F5 application by Bulletproof ensures that its users will have access to a fast, secure, and always available application.

Since no of the company’s rivals have ever considered taking such a step, investing in F5 will undoubtedly prove to be a profitable move (F5, 2014).

As a result, it can be seen that Anthony Woodward’s move to improve the company’s market performance will undoubtedly contribute to the company’s growth and revenue.
Geoff Austen is the managing director and chief executive officer of Flexi Schools IntraPay.

The business was founded in 2005 and has been successful ever since. Geoff Austen has put in a lot of effort to help the company achieve great success.

Geoff had made a significant contribution to the company’s growth as a managing director. The company’s lack of success is primarily attributable to the fact that it faces a large number of competitors in the same industry.

Geoff had taken a lot of steps to address this, and as a result, the business is expanding in the market and has gained some market share (Intrapay, 2014).
Geoff had taken a number of steps to increase the company’s rate of growth, which is relatively low.

Among his innovative actions are the following:

A dedicated help desk, i.e., a cutting-edge customer service interface, is provided, and a major emphasis is placed on making the environment healthy in order to attract new customers (Chandrakumara, Zoysa, and Manawaduge, 2011). Improved security and reliability of technologies are also increased. Geoff’s actions will have an impact not only on the company’s profit rate but also on the company’s growth rate to a significant degree.
dissertation-help-by-students-assignment-help(2) Impact Of Leadership On Marketing Performance Of Three Bottom Companies Green Light Green Light is ranked 99th on the Business Review Weekly Fast 100 2013 list.

The company, which was founded in 2007, provides business services and had a total revenue of $19.93 million in 2012-2013, is led by Mr. Gary Hinsman, who also serves as CEO.

The leader’s market performance demonstrates that the company is in a position to easily obtain key information about customers, rivals, industry influencers, distributors, and government agencies, among other stakeholders, and thus to fully comprehend the market’s potential.
The company facilitates the cost-effective research focus groups and sets up the research (Market Intelligence, 2014).

The leader’s basic strategy has been to establish marketing parameters before selecting and implementing the best communication strategies for the company.

Since its inception, the company has experienced year-over-year growth of double to triple digits thanks to the implementation of all of the leadership’s suggested strategies (Professional Services Consultant, 2013).

However, the company’s growth rate of 39% is extremely low in comparison to that of the leading company, Aussie Commerce Group, which experiences a yearly growth rate of 276%.

Tyro Payments, led by Jost Stollsmann, was named the fourth fastest-growing company in the country for 2011.

Tyro Payments is the company.

Tyro Payments’ CEO is responsible for the company’s rise to prominence as one of Australia’s largest banks.

In addition, the organization has altered the nature of debit and credit card transactions in the country, which are carried out by individual customers as well as retailers (Stollmann, N.d.).

A significant decision was made regarding the company’s shift toward the small and medium business market.

The organization’s revenue increased by nearly 44%, reaching $19 million in the first half of FY2013 as a result (Tyro lift eftpos payment transactions, 2013).

However, the organization’s growth, which was 40 percent, was excessively lower than that of the Australian Commerce Group and Schnitz, which ranked first and second, respectively, in the BRW Fast 100 of 2013, where Tyro Payments ranked 96th (BRW Fast 100 2013, 2013).
do-my-assignment Atomic search James Dixon founded the organization known as Atomic search in the media, advertising, and marketing industries in 2008.

The business made $2.42 million in 2013, a 40 percent increase in revenue.

According to Dixon (2012), James Dixon established a stage for the business at which the community regarded it as an innovator in evolution.

However, in 2012, the company underwent a significant fundamental change that had an impact on the domestic and international businesses.

The company’s ranking in the BRW Fast 100 2013 dropped to 95th because of these decisions made by the CEO, despite the possibility that they will benefit the organization in the future.

As a result, it can be deduced that a company’s market performance is largely influenced by its leader (Rowe and Nejad, 2009).

Conclusion Based on the discussion, it is concluded that leaders play a very important role in dealing with technical and environmental issues and changes that the organization faces as a result of adopting new innovations and changes in the changing marketing environment.

From the evaluations of various levels of businesses, it is clear that leadership is crucial to a company’s market performance. The hypothesis can be reformulated as follows:

“Leadership has played a crucial role in enhancing firms’ marketing performance.”