Changes in the global environment and changes in personnel strategies of Microsoft and IBM

Question

How the Earth’s Environment Affects Microsoft and IBM

Identifying and assessing impacts of global environmental change

Profitability and brand identity are the most important goals of many multinational companies. These companies include Microsoft and IBM. The impact of global changes in the Microsoft environment is impacting the corporate macro and remote environment (Kah Chon 2019). Microsoft’s investments and performance have increased due to the opportunities created by the political stability of market forces. Increased government support for automation provides Microsoft with opportunities to advance computing technology through government customers. Increased international trade has created a macro environment that benefits Microsoft’s sales. Economic stability and high growth in many developed countries offer opportunities for Microsoft to strengthen its business (Rothaermel 2016). As the disposable income of the middle class rises, Microsoft has an opportunity to grow its bottom line. The growing customer awareness of leisure products has provided the company with an opportunity to develop products that meet customer expectations. Growing cultural diversity has an impact on the company’s environment, as its products satisfy only the largest groups. Technological changes in the global environment, such as the rapid rise of mobile technology, online transactions, and increased business opportunities in automation, provide a stable environment for Microsoft to expand its business. But these changes also pose a threat to the company, which competitors see as an opportunity to enter the market. The growing demand for sustainable products in the global market presents the company with opportunities to develop environmentally friendly products and introduce green energy into its business operations. Currently, the demand for recycled products is increasing in the global market. Microsoft must use recyclable materials in both hardware and software products and product packaging (LIU 2017). Changes in the global market present numerous growth opportunities for companies to achieve competitive growth. Some of the legal factors in the global environment, such as patent laws, electronic waste disposal regulations, and energy consumption, are both opportunities and threats for businesses, but these regulations are designed to address the environmental factors of the business environment. generate additional costs for At the same time, improvements in patent law have eliminated some problems such as software piracy, making it easier for Microsoft to develop. Microsoft may adjust business diversification to increase potential growth. The company can achieve this by expanding its hardware offering and increasing sales (Nguyen 2017).

Microsoft’s Human Resources Strategy

International Business Machines (IBM) continues to grow its business despite changes in the global environment thanks to his organizational strengths. IBM thrives in the market by developing capabilities, capitalizing on opportunities, and overcoming threats in a global environment. The move to digitize the government sector has created opportunities for IBM to negotiate such specific expertise products that meet the needs of government organizations (Rubow 2016). The company can take advantage of political support for electronic technology in the macro environment by improving its innovation process. The demand for online products in the market helps the company target and grow the online demand and market for its products. Technology integration is one of the external forces IBM faces in a global environment. This is an obstacle to industry growth as it attracts competitors from other industries. For example, some multinational computer manufacturers are improving their products to compete with IBM. Cybercrime is another factor affecting the company’s online infrastructure. The demand for renewable energy, reusable products and sustainability in the market creates opportunities for the company to expand its commercial business in global markets. Fluctuations in interest rates have brought stability to global markets, resulting in lower interest rates on loans to IBM customers. Increased customer spending and an accelerating post-recession economic downturn have allowed the company to attract new customers and grow its market share (Rubow 2016).

HR strategies, policies and practices of the selected organization

Every organization has HR policies, strategies, and practices that are based on certain principles of fairness. This includes fair rules and decisions that affect all members of the organization equally. In any organization, managers implement HR policies with the help of HR consultants. Leaders implement performance management systems to strategize their organizations and assess their teams’ ability to create a positive environment, climate, and relationships within their organizations (Yano 2017).

Microsoft is one of the world’s most successful companies. From an HR perspective, we are an employee-oriented company. Since then, the company’s success has relied heavily on technological advancements, innovative products, and various manufacturing techniques (Buckley, 2019). Besides these key factors, Microsoft’s success depends on the efficiency of its employees. We value our employees and recognize the importance of our workforce. The company values ​​its employees, so it strives to retain, recruit and retain a large number of talented employees. The company employs approximately 93,000 people worldwide (Warner 2019). To support such a large workforce, the company is made up of approximately 1,500 HR professionals from over 100 countries around the world. The staff generalist provides regular support to the company and the company’s Center of Excellence designs the staff generalist program. The company leverages a low-cost technical workforce and employs both undergraduate and experienced IT graduates. Microsoft’s key human resources practices and policies include career management, flexible work shifts, employee retention, leap year acceleration programs, and many other employee benefits practices (Warner 2019).

IBM’s HR strategy

IBM hires people who are hardworking and can add value to the business. HR resource responsibilities include advising on various workforce optimization initiatives and recommending solutions to employee relations and HR issues. For companies, human capital plays a key role in gaining competitive advantage. HR practices such as strategic engagement and motivation are part of IBM’s people strategy. The company’s personnel policies include compensation, research and development plans, operational flexibility, staffing, and more. IBM has introduced many innovative HR programs, practices and policies that help empower employees (Jörn 2016). These include the organization’s public policy, employee surveys, one-on-one communications and Think magazines, daily bulletin board announcements, intranets, and many other programs. The personnel policy has undergone some changes as follows. Division of labor policy, flexible working hours, global teamwork, personnel procedures for about 1,000 people, part-time employment, large-scale collaboration, etc.

Stakeholder analysis and environmental audits of selected organizations

Stakeholders are individuals or groups involved in a project or organization who are directly affected by the professional process and its results. Stakeholders in an organization can be either internal or external. The stakeholders affected by our business operations and results are our employees, customers, shareholders, communities and suppliers. Stakeholders that guide and influence an organization’s operations are governmental and non-governmental organizations, regulators and civil society (Buckley 2019).

Microsoft has built lasting relationships with its stakeholders. Both inside and outside. Customers are valuable shareholders of Microsoft organizations because they are the primary source of revenue and the engine of sales for Microsoft organizations. Organizations must develop products that meet customer expectations. Microsoft meets customer needs and expectations for quality service offerings. The company continuously improves its efficiency to better serve its customers. In order to protect the rights of depositors, it is the Board’s responsibility to maintain depositors’ privileges such as voting rights, rights to timely information, rights to receive payments, rights to preferential refusal, and rights to appraisals. . Corporate boards should ensure that organizations disclose quantifiable evidence and transactions that affect the market value of dividends in a timely manner (Buckley 2019).

Stakeholder analysis for Microsoft and IBM

Microsoft is committed to employee growth and well-being. To build a high performance culture within the organization, employees are regularly trained and have development programs in place to ensure excellence. These career growth programs are designed to ensure continued employee growth through career enhancement opportunities, performance management, learning, growth and evaluation systems. Microsoft takes community development initiatives to improve the lives of people in our communities (Gürel and Tat 2017). The company achieves this goal through its corporate social responsibility program and engages its employees through voluntary initiatives. To be a responsible citizen, Microsoft partners with government agencies, non-governmental organizations, and many government agencies to help build a sustainable society. You work on projects that promote education, entrepreneurship, and the development of your local community.

Microsoft has launched a “Save a Soul for a Brighter Future” volunteer program. We maintain mutually beneficial relationships with suppliers who do business with fairness, integrity, responsibility and transparency. Microsoft maintains a list of suppliers that meet business needs, from overhead to operating costs to service requirements. Before doing business with Microsoft, supplies go through a certification process to become an authorized member to do business with Microsoft. The criteria used for approval are the ability to continue to do business, business legitimacy, product quality and pricing, track record, compliance with legal requirements, and maintaining transparency in business relationships with companies (Eyring and Consuegra 2017). ). Microsoft purchases are made on a bid basis through the support of renowned and qualified suppliers.

Contributions of Leadership Theory to Organizational Strategy and Goals

The fate of an organization is determined by the type of leadership and management style. Management and leadership styles are evident in both the company’s long-term and short-term policies. There are numerous leadership theories proposed by theorists for organizational success. Among them are the theory of traits and behavior, the theory of contingency, the theory of participation, the theory of change and trade. Some leaders believe that teamwork is the best solution for their company, while others prefer a leader’s charisma to organizational success.

Every organization has specific goals in order to be successful and gain competitive advantage. Leaders set direction and goals to keep the organization on the right track. With goals to be achieved in mind, leaders employ different management theories to support the vision and mission that define the management style of the organization. The leadership theory followed by Microsoft and IBM executives is Transformational Leadership, which defines four things: creativity, clarity, energy, and organizational success. This theory has four components: encouragement, charisma, intelligence, and personal attention.
Leaders recognize that organizations are responding to the internal and external dynamics of their environment, which can also influence their strategies and policies for change. Factors include economic slowdown, increased competition, inflation, demand and technological change (Winn 2018). These changes can upend an organization or lead it to success. So it can be transformative or progressive. In organizations like Microsoft and International Business Machine, strategies to manage change require transformational leadership. Every project within an organization results in some change within the company. Therefore, leaders need to know how to avoid pitfalls and guide change.

HR Leadership Strategies for Managing Change

When change is introduced into an organization, the problem of resistance arises. However, employee change resistance to widespread organizational change is a natural phenomenon, and HR departments can address these issues by applying certain strategies such as: B. Phased implementation of change, team involvement in the change process, and communication of change and change impact. The driving force behind any change is organizational needs and leadership to ensure that change is positive. Transformation must start at the root. People strategy must be embedded at every level if an organization wants its strategy to be successful. A key role of the chosen agency’s human leadership tactics for managing change is to ensure that both organizational strategy and culture are aligned with the goals and objectives of the change. Because no matter how good the invention, these two he needs to reconcile. Will it lead to leadership program failure?

Ethical strategies for HRM and HRD in selected organizations

Human Resources Management is responsible for the organization’s human resource planning, while development-related activities are overseen by Human Resources Development. Both are important components of the human resources of any organization.

Ethics strategy and HR must recognize the importance of collaboration and work together. An HR ethics strategy helps instill a culture of values ​​in your organization. The ethics that must be followed within Microsoft are governed by specific ethics programs such as Microsoft’s Compliance Programs, Code of Business Conduct, Standards, Values ​​and Culture Programs, Employee, Government and Community Engagements, Corruption and Bribery, and Environmental Commitments. managed. compliance. To avoid compromising compliance, HR departments focus on promoting a culture of integrity and ethics within their organizations (Jain and Jain 2017). HR does this by building a culture of compliance throughout the organization and implementing standards, training and policies for conducting business in a corporate environment. HRM and HRD also implement data analysis, risk assessments, process investigations, third party reviews, and many other compliance requirements to reduce the risk of failure. The department detects risks using a variety of methods, including audit groups, process monitoring using compliance analysis programs, and analysis of regulatory compliance trends. Human Resources is responsible for upholding Microsoft team ethics and standards and reporting concerns. HRM and HRD implement processes to assess the root cause of problems and minimize the risk of failure. The department will discipline employees who violate policies and standards, and the company will stop doing business with suppliers and partners who do not meet ethical standards. Ethical practices include the application of culture and values ​​to build and maintain trust with governments, customers, partners, investors, and other partners directly or indirectly associated with the company ( Anderson 2017).

Employees who do not follow the rules and violate the organization’s policies and codes of conduct are subject to disciplinary action by the human resources department. This could even lead to termination of the employee’s employment. A company’s standards reflect its culture and values, as well as the principles that guide its actions. Employees use criteria to decide what requirements to impose. This department provides assistance to employees when needed and builds trust that enables employees and stakeholders to achieve higher levels of productivity for the organization. Microsoft’s commitment to building a culture of integrity, ethics, and trust rests not only on Human Resources, but also on our people. Human Resources offers several ways to report concerns. If a concern is brought to our attention, we will treat it fairly and seriously and take prompt action. Microsoft was recognized for its efforts in the areas of ethics, compliance and corporate social responsibility for its fair code of conduct and human resources practices.

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