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Hello, 

This is a 4 part assignment – the initial 2 parts of the marketing plan are attached. 

1) Marketing Objectives

 You will submit the third section of your marketing plan, the Marketing Objectives, as your graded assignment in this module. You should also continue working on the project by considering the questions in the Developing Your Marketing Plan section at the end of your reading for this module. As a reminder, you do not need to submit answers to these questions, but they will help you gather and analyze the information you need to create your marketing plan 

2) Marketing Strategies and Implementation

In this assignment, you will submit the Marketing Objectives section of your marketing plan project. Marketing objectives describe specific goals that will be achieved through marketing. The development of marketing objectives is based on environmental analysis, SWOT analysis, the firm’s overall corporate objectives, and the organization’s resources.

In your section, identify at least two marketing objectives for your company. For each one, specify the qualitative and quantitative measures of what is to be accomplished.

This section should be 200-300 words long. It should be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis. 

Submit your completed assignment using the link below the rubric.

3) Marketing Plan Performance Evaluation

n this assignment, you will submit the Performance Evaluation section of your marketing plan. Refer to the example marketing plan in Appendix B in MindTap for guidance, but in general, this section should detail how the performance of the marketing strategy will be evaluated. Include the performance standards against which you will compare actual performance.

This section should be about 200 words long. It be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis.

Submit your completed assignment using the link below the rubric.

4) Marketing Plan Final Project

In this assignment, you will submit your complete marketing plan.

1. First, revise the six sections you have already turned in as needed based on the new concepts you’ve learned about since you submitted the original versions.
2. Write an Executive Summary that gives an overview of all of the other six sections and ties them together as a cohesive plan. The Executive Summary does not provide detailed information, but it does allow readers to identify key issues related to their roles in the planning and implementation processes. While the Executive Summary is the first section in a marketing plan, it is usually written last. Your Executive Summary should be 250-500 words long.

Using the Turnitin link below the rubric, submit the Executive Summary and the revised versions of the other six sections together as one document. Each section should be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis.

Submit your completed Marketing Plan using the link below the rubric.

Please let me know if there are any questions. Thanks!